Daniel Pino · Bogotá · Senior Product Designer

Senior designthat ships impact.

I'm a Senior Product Designer who builds the systems products stand on, the strategy that points them somewhere, and — often — the code that ships them. Twelve years, delivering value to businesses and users.

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Selected work

Seven projects, one throughline: real business impact.

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Coca-Cola — En tu Hogar (via CI&T) — A design system that scales a bottler platform — and an AI workflow that speeds up how it's built
6 → 2–3 wk
discovery-to-design cycle, compressed
2026
Coca-Cola — En tu Hogar (via CI&T)·Lead Designer (formerly UX/UI Lead)

A design system that scales a bottler platform — and an AI workflow that speeds up how it's built

Owned a design system end-to-end for a platform used by 100k+ monthly users, and shaped an AI-assisted workflow that compressed discovery from six weeks to two or three.

Design SystemsProduct StrategyAI Workflow
Coca-Cola — En tu Hogar (via CI&T) — Realigning every core flow to a new architecture — for retention and revenue growth
~30%
less drop-off in registration
2025
Coca-Cola — En tu Hogar (via CI&T)·Lead Designer (formerly UX/UI Lead)

Realigning every core flow to a new architecture — for retention and revenue growth

Not just an onboarding redesign — a full front-and-back-end re-architecture meant refining and aligning every flow on the platform, end to end.

Product DesignUsability TestingInformation Architecture
Cardlytics (via AgileEngine) — An Ads Manager for a platform banks actually run on
Multi-state
segmentation & parameterization flows
Apr 2022
Cardlytics (via AgileEngine)·Product Designer / Design Systems

An Ads Manager for a platform banks actually run on

Where 'make it usable' actually means 'map every state before designing any screen' — because the user is a bank's marketing team.

Product DesignDesign SystemsComplex Workflows
SIB Colombia — Instituto Humboldt — Turning raw biodiversity data into something a policymaker can actually use
20/day → 5/wk
manual queries the team resolved by hand
2019
SIB Colombia — Instituto Humboldt·Product Design Lead

Turning raw biodiversity data into something a policymaker can actually use

National open-data infrastructure for people who aren't data scientists — a student, a rural producer, a policymaker.

Product Design LeadDesign SystemsFront-end (React)
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Mentoring

Making other people better at this.

110+

designers & developers mentored across Laboratoria, Platzi and ADPList.

25

ADPList sessions — 915 minutes of free mentorship, portfolio and technical coaching.

Led multiple design & technology teams

across companies and freelance work — helping people take ownership, not just ship pixels.