Summary

CDLX is a platform as a service that offers integration of advertising, promotions, and cashback directly into the banks’ apps. My participation was focused on defining and designing patterns that would solve the ads publication process (Ads Manager), defining complex flows such as customer segmentation, detailed parameterization, and visualization for data analysis.
I also participated in refining design patterns and UI components for structuring the design system.

Team

• 1 product manager
• 1 UX researcher
• 2 product designers

Delivery

• Research report
• Prototype
• User flows
• UI’s
• Handoff docs