About

Daniel Pino. Senior Product Designer.

I'm a product designer in Bogotá, about a decade in. Most of that time on open public-data platforms, on B2B tools where the user is another company's team, and on large direct-to-consumer ecommerce. I've built several design systems from zero, and each one taught me how to build the next.

I don't stop at the mockup. I've shipped in React, Flutter and WordPress, and I treat the way a team works as something you can design too. On my most recent team that meant rebuilding the discovery process itself around AI, and taking it from six weeks to two or three.

Alongside all of it I've mentored 110+ designers and developers, most of it free, and lately on ADPList. It's the part of the job I like most.

Daniel Pino

Twelve years, roughly

Alongside almost all of the above: Design & UX Engineer at Dapino, independent practice, 2014–2024.

2025 →
Lead Designer at CI&T (client: Coca-Cola)
Design system and AI-assisted workflow for En tu Hogar México.
2023–25
Product Designer at The Coca-Cola Company
Platform re-architecture and core-flow redesign across every surface.
2023–24
UX Engineer at Leasey.AI (contract)
Marketing site, component system and Flutter code. One person, three surfaces.
2022–23
Designer at AgileEngine
Clients: Procon Analytics and Cardlytics. Design and front-end development.
2022
Designer at Cardlytics (direct contract)
Ads Manager for banks' marketing teams; complex campaign-management UI.
2020–21
Frontend & UX/UI Mentor at Laboratoria
Mentoring people into their first tech and design roles (in parallel).
2019–20
Frontend & UX/UI Mentor at Platzi
Mentoring across frontend and UX/UI cohorts (in parallel).
2018–20
Product Designer & Frontend Developer at Instituto Humboldt
SIB Colombia / Biodiversidad.co. National open biodiversity data, and my first design system.
2015–18
Independent design & development, multiple clients
Ecommerce platforms built on WooCommerce, plus React frontends, across a range of web projects.
2013–15
Frontend developer at HappyCorp & Enigmind
Early frontend roles before the shift into product and design.

Contact

Open to senior product design roles.

Design systems, product strategy, design engineering, or a room where those overlap. Email is the fastest way to reach me.