The work · 6 case studies

Systems, products, and the code that ships them.

Each one leads with what changed and why. Numbers tied to private client data are labelled as estimates.

Branded short links, designed and built

pino.li · 2026

I wanted the links I share to carry my own domain, so I built the thing that makes them. It doubled as a place to try front-end ideas on something real.

A design system, an AI workflow, and every core flow rebuilt on it

Coca-Cola · 2023–2026

I led the design system for a platform with 100k+ monthly users, realigned its core flows onto a new architecture, and built an AI-assisted workflow that took discovery from six weeks to two or three.

An Ads Manager for a platform banks actually run on

Cardlytics · Apr 2022 – Jun 2023

Where 'make it usable' actually means 'map every state before designing any screen', because the user is a bank's marketing team.

National open biodiversity data, and the system that holds it together

SIB Colombia · 2018–2020

Open data for people who aren't data scientists: a student, a rural producer, a policymaker. Plus the design system that keeps six or seven portals coherent.

Designing for small businesses who can't afford to get this wrong

Crecmos · 2021

An ecommerce builder whose real constraint wasn't 'make it clean'. It was 'make it maintainable by non-technical teams'.

Two websites, designed and built

Procon Analytics · circa Apr 2022 – Jun 2023

Two websites owned end to end: the design and the front-end build, not just the mockups.