The work · 7 case studies

Systems, products, and the code that ships them.

Each of these leads with what changed and why — the mechanism, not the decimal point. Numbers tied to private client data are framed honestly as estimates, on purpose.

Coca-Cola — En tu Hogar (via CI&T) — A design system that scales a bottler platform — and an AI workflow that speeds up how it's built
6 → 2–3 wk
discovery-to-design cycle, compressed
2026
Coca-Cola — En tu Hogar (via CI&T)·Lead Designer (formerly UX/UI Lead)

A design system that scales a bottler platform — and an AI workflow that speeds up how it's built

Owned a design system end-to-end for a platform used by 100k+ monthly users, and shaped an AI-assisted workflow that compressed discovery from six weeks to two or three.

Design SystemsProduct StrategyAI Workflow
Coca-Cola — En tu Hogar (via CI&T) — Realigning every core flow to a new architecture — for retention and revenue growth
~30%
less drop-off in registration
2025
Coca-Cola — En tu Hogar (via CI&T)·Lead Designer (formerly UX/UI Lead)

Realigning every core flow to a new architecture — for retention and revenue growth

Not just an onboarding redesign — a full front-and-back-end re-architecture meant refining and aligning every flow on the platform, end to end.

Product DesignUsability TestingInformation Architecture
Cardlytics (via AgileEngine) — An Ads Manager for a platform banks actually run on
Multi-state
segmentation & parameterization flows
Apr 2022
Cardlytics (via AgileEngine)·Product Designer / Design Systems

An Ads Manager for a platform banks actually run on

Where 'make it usable' actually means 'map every state before designing any screen' — because the user is a bank's marketing team.

Product DesignDesign SystemsComplex Workflows
SIB Colombia — Instituto Humboldt — Turning raw biodiversity data into something a policymaker can actually use
20/day → 5/wk
manual queries the team resolved by hand
2019
SIB Colombia — Instituto Humboldt·Product Design Lead

Turning raw biodiversity data into something a policymaker can actually use

National open-data infrastructure for people who aren't data scientists — a student, a rural producer, a policymaker.

Product Design LeadDesign SystemsFront-end (React)
Biodiversidad.co — SIB Colombia / Instituto Humboldt — A design system connecting a network of open-data platforms
~6–7
platforms connected to the design system
circa 2018
Biodiversidad.co — SIB Colombia / Instituto Humboldt·Design Lead

A design system connecting a network of open-data platforms

One consistent visual and component language interconnecting around six or seven national open-data platforms.

Design SystemsComponent DesignFoundations
Crecmos — Designing for small businesses who can't afford to get this wrong
6×2-wk
sprints, discovery to prototype
2021
Crecmos·Product Designer (freelance)

Designing for small businesses who can't afford to get this wrong

An ecommerce builder whose real constraint wasn't 'make it clean' — it was 'make it maintainable by non-technical teams.'

Product DesignResearchUsability Testing
Procon Analytics (via AgileEngine) — Designing and building two production websites: carrx.com and Connected Dealer Services
2 sites
designed & built end-to-end
circa Apr 2022
Procon Analytics (via AgileEngine)·Product Designer & Developer

Designing and building two production websites: carrx.com and Connected Dealer Services

Two solid websites owned end-to-end — the design and the front-end development both, not just the mockups.

Product DesignFront-end DevelopmentWeb